3A Hungry For Different?: the Effect of Hunger on Uniqueness-Seeking Behavior

Surprisingly little is known about how hunger – a bodily feeling of resource scarcity - affects consumer choice. We evince hunger’s impact on consumer uniqueness-seeking behavior by demonstrating a novel downstream consequence of hunger, a reversal thereof when hunger turns to hanger, and the driving role of avoidance to seek attention.



Citation:

Jane Park and Thomas Kramer (2019) ,"3A Hungry For Different?: the Effect of Hunger on Uniqueness-Seeking Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 986-986.

Authors

Jane Park, University of California Riverside, USA
Thomas Kramer, University of California Riverside, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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