3A Hungry For Different?: the Effect of Hunger on Uniqueness-Seeking Behavior
Surprisingly little is known about how hunger – a bodily feeling of resource scarcity - affects consumer choice. We evince hunger’s impact on consumer uniqueness-seeking behavior by demonstrating a novel downstream consequence of hunger, a reversal thereof when hunger turns to hanger, and the driving role of avoidance to seek attention.
Jane Park and Thomas Kramer (2019) ,"3A Hungry For Different?: the Effect of Hunger on Uniqueness-Seeking Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 986-986.
Jane Park, University of California Riverside, USA
Thomas Kramer, University of California Riverside, USA
NA - Advances in Consumer Research Volume 47 | 2019
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Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
C4. The role of attachment to a human brand in improving eating habits
Amélie Guèvremont, École des Sciences de la Gestion, UQAM
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Vincent Chi Wong, Lingnan University
Robert Wyer Jr., University of Cincinnati, USA