8H the Effect of Fomo on Variety-Seeking Behavior
Despite the prevalence of social media-driven fear-of-missing-out (FOMO) in consumers’ lives, little is known about how FOMO affects consumers’ decision-making. We find FOMO lowers self-esteem, which guides greater variety-seeking. Further, we demonstrate that differences in decisiveness moderate the effect of FOMO on variety-seeking.
Jane Park and Thomas Kramer (2019) ,"8H the Effect of Fomo on Variety-Seeking Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 986-986.
Jane Park, University of California Riverside, USA
Thomas Kramer, University of California Riverside, USA
NA - Advances in Consumer Research Volume 47 | 2019
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