3M Double Down When the Deck Is Hot, Fold When It's Cold: Unseen Effects on Risk Perceptions
Within the domain of embodied cognition, scholars have reached conflicting findings with regard to the effect of temperature on consumers. The current work seeks to disentangle these conclusions by demonstrating a higher order construct that can reconcile this conflict. Additionally, it adds to the starkly limited scholarship on cold temperatures.
Josh Lundberg (2019) ,"3M Double Down When the Deck Is Hot, Fold When It's Cold: Unseen Effects on Risk Perceptions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 982-982.
Josh Lundberg, University of Kentucky, USA
NA - Advances in Consumer Research Volume 47 | 2019
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