Beyond Striving: on Maximizing, Choice Disfluency, and Regulatory Fit

We show that choice disfluency evokes regulatory fit for maximizers, whereas fluency evokes fit for satisficers. This evoked feeling of fit, in turn, activates a general action goal which influences consequential choices and real donations, carries over across domains, and is subject to goal rebound effects.



Citation:

Felipe M. Affonso and Aner Sela (2019) ,"Beyond Striving: on Maximizing, Choice Disfluency, and Regulatory Fit", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 425-426.

Authors

Felipe M. Affonso, University of Florida, USA
Aner Sela, University of Florida, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices

Julia Storch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jing Wan, University of Groningen, The Netherlands

Read More

Featured

D11. A Hidden Cost of Advocating: Attitude Depolarization After Recommending

Ravini Savindya Abeywickrama, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Simon M. Laham, University of Melbourne, Australia

Read More

Featured

H12. Does Economic Development Influence Consumer Innovativeness?

Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.