Beyond Striving: on Maximizing, Choice Disfluency, and Regulatory Fit

We show that choice disfluency evokes regulatory fit for maximizers, whereas fluency evokes fit for satisficers. This evoked feeling of fit, in turn, activates a general action goal which influences consequential choices and real donations, carries over across domains, and is subject to goal rebound effects.



Citation:

Felipe M. Affonso and Aner Sela (2019) ,"Beyond Striving: on Maximizing, Choice Disfluency, and Regulatory Fit", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 425-426.

Authors

Felipe M. Affonso, University of Florida, USA
Aner Sela, University of Florida, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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