Making Sense of Healthcare Experiences. an Application of Story-Based Medicine

Experience Based Design (EBD) champions the development of user-focused healthcare services. Storytelling is pivotal to achieving this. This paper uses a patient centric, storytelling methodology to better understand the key moments (moments of truth) and places (touchpoints) where subjective experiences are shaped. Limitations and opportunities for future research are considered.


Philippa Hunter-Jones, Lynn Sudbury-Riley, and Ahmed Al-Abdin (2019) ,"Making Sense of Healthcare Experiences. an Application of Story-Based Medicine", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 399-402.


Philippa Hunter-Jones, University of Liverpool, UK
Lynn Sudbury-Riley, University of Liverpool, UK
Ahmed Al-Abdin, University of Liverpool, UK


NA - Advances in Consumer Research Volume 47 | 2019

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