Making Sense of Healthcare Experiences. an Application of Story-Based Medicine

Experience Based Design (EBD) champions the development of user-focused healthcare services. Storytelling is pivotal to achieving this. This paper uses a patient centric, storytelling methodology to better understand the key moments (moments of truth) and places (touchpoints) where subjective experiences are shaped. Limitations and opportunities for future research are considered.



Citation:

Philippa Hunter-Jones, Lynn Sudbury-Riley, and Ahmed Al-Abdin (2019) ,"Making Sense of Healthcare Experiences. an Application of Story-Based Medicine", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 399-402.

Authors

Philippa Hunter-Jones, University of Liverpool, UK
Lynn Sudbury-Riley, University of Liverpool, UK
Ahmed Al-Abdin, University of Liverpool, UK



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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