19D Social Density and Attention to Scarcity Cues on E-Commerce Sites: Insights From Eye-Tracking
The current work uses eye-tracking technology to examine the effect of social density (i.e., physical crowding) on attention to scarcity cues that are encountered on e-commerce sites. We find that increased social density reduces attention to information about quantity (but not time) scarcity, suggesting motivated avoidance information processing.
Anne Hamby, Veronika Ilyuk, and Anil Mathur (2019) ,"19D Social Density and Attention to Scarcity Cues on E-Commerce Sites: Insights From Eye-Tracking", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 972-972.
Anne Hamby, Boise State, USA
Veronika Ilyuk, Hofstra University, USA
Anil Mathur, Hofstra University, USA
NA - Advances in Consumer Research Volume 47 | 2019
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