19D Social Density and Attention to Scarcity Cues on E-Commerce Sites: Insights From Eye-Tracking

The current work uses eye-tracking technology to examine the effect of social density (i.e., physical crowding) on attention to scarcity cues that are encountered on e-commerce sites. We find that increased social density reduces attention to information about quantity (but not time) scarcity, suggesting motivated avoidance information processing.



Citation:

Anne Hamby, Veronika Ilyuk, and Anil Mathur (2019) ,"19D Social Density and Attention to Scarcity Cues on E-Commerce Sites: Insights From Eye-Tracking", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 972-972.

Authors

Anne Hamby, Boise State, USA
Veronika Ilyuk, Hofstra University, USA
Anil Mathur, Hofstra University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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