19D Social Density and Attention to Scarcity Cues on E-Commerce Sites: Insights From Eye-Tracking

The current work uses eye-tracking technology to examine the effect of social density (i.e., physical crowding) on attention to scarcity cues that are encountered on e-commerce sites. We find that increased social density reduces attention to information about quantity (but not time) scarcity, suggesting motivated avoidance information processing.


Anne Hamby, Veronika Ilyuk, and Anil Mathur (2019) ,"19D Social Density and Attention to Scarcity Cues on E-Commerce Sites: Insights From Eye-Tracking", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 972-972.


Anne Hamby, Boise State, USA
Veronika Ilyuk, Hofstra University, USA
Anil Mathur, Hofstra University, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands

Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV

Read More


F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising

Timothy Dewhirst, University of Guelph, Canada
Wonkyong Beth Lee, Western University, Canada

Read More


Can “Related Articles” Correct Misperceptions from False Information on Social Media?

Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.