Dehumanization in the Iot: Experiential Consequences of Human Interaction With Digital Voice Assistants

We explore the consequences of consumer voice interactions with smart objects. We provide evidence that constricted (vs. non-constricted) syntactical modes of task initiation voice commands to a digital assistant lead to more negative IoT experiences both in terms of consumers’ subjective task enjoyment and objective changes in the human voice.


Christian Hildebrand, Donna Hoffman, and Thomas Novak (2019) ,"Dehumanization in the Iot: Experiential Consequences of Human Interaction With Digital Voice Assistants", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 45-50.


Christian Hildebrand, University of Geneva, Switzerland
Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


Hindsight Value: Failed Transactions Inform Willingness to Pay

Masha Ksendzova, Boston University, USA
Carey K. Morewedge, Boston University, USA
Dan Ariely, Duke University, USA

Read More


Perceptions of Epistemic vs. Aleatory Uncertainty Affect Stock Investment

Daniel Walters, INSEAD, France
Gulden Ulkumen, University of Southern California, USA
Carsten Erner, FS Card
David Tannebaum, University of Utah, USA
Craig Fox, University of California Los Angeles, USA

Read More


Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information

Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.