Dehumanization in the Iot: Experiential Consequences of Human Interaction With Digital Voice Assistants

We explore the consequences of consumer voice interactions with smart objects. We provide evidence that constricted (vs. non-constricted) syntactical modes of task initiation voice commands to a digital assistant lead to more negative IoT experiences both in terms of consumers’ subjective task enjoyment and objective changes in the human voice.


Christian Hildebrand, Donna Hoffman, and Thomas Novak (2019) ,"Dehumanization in the Iot: Experiential Consequences of Human Interaction With Digital Voice Assistants", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 45-50.


Christian Hildebrand, University of Geneva, Switzerland
Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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