Dehumanization in the Iot: Experiential Consequences of Human Interaction With Digital Voice Assistants

We explore the consequences of consumer voice interactions with smart objects. We provide evidence that constricted (vs. non-constricted) syntactical modes of task initiation voice commands to a digital assistant lead to more negative IoT experiences both in terms of consumers’ subjective task enjoyment and objective changes in the human voice.



Citation:

Christian Hildebrand, Donna Hoffman, and Thomas Novak (2019) ,"Dehumanization in the Iot: Experiential Consequences of Human Interaction With Digital Voice Assistants", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 45-50.

Authors

Christian Hildebrand, University of Geneva, Switzerland
Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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