Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure
The effects of smartphone versus PC usage on consumer’s willingness to disclose personal information is explored. Analyses of large-scale field data show that user-generated content written on smartphones is more self-disclosing than that on PCs. Controlled lab experiments provide convergent evidence for this effect and explore its underlying mechanisms.
Shiri Melumad and Robert Meyer (2019) ,"Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 45-50.
Shiri Melumad, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 47 | 2019
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