Technology-Mediated Innovation

We examine the impact of virtual collaboration on the cognitive processes of idea generation and subsequent idea selection. Although video-conferencing closely mimics in-person conversation, we find that virtual teams (vs. in-person teams) generate fewer creative ideas but are better at identifying their best idea for further development.



Citation:

Melanie Brucks and Jonathan Levav (2019) ,"Technology-Mediated Innovation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 45-50.

Authors

Melanie Brucks, Columbia University, USA
Jonathan Levav, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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