We examine the impact of virtual collaboration on the cognitive processes of idea generation and subsequent idea selection. Although video-conferencing closely mimics in-person conversation, we find that virtual teams (vs. in-person teams) generate fewer creative ideas but are better at identifying their best idea for further development.
Melanie Brucks and Jonathan Levav (2019) ,"Technology-Mediated Innovation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 45-50.
Melanie Brucks, Columbia University, USA
Jonathan Levav, Stanford University, USA
NA - Advances in Consumer Research Volume 47 | 2019
R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence
Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA
Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone
daiane scaraboto, Pontificia Universidad Católica de Chile
Eileen Fischer, York University, Canada
Consumers' response to branded longevity
Anthony Moussa, Paris School of Business
Virginie de Barnier, IAE AIX MARSEILLE UNIVERSITY