Greater Expectations: Anthropomorphic Products Must Be Warm and Competent...Or Else

Consumers rely upon different sources to obtain information (e.g., weather forecasts, traffic updates) and expectations about the accuracy of that information can vary. Five studies demonstrate that anthropomorphic products, expected to be equally warm and competent, receive less support following negative performance than human and non-anthropomorphic sources.


Jenny Olson and James A Mourey (2019) ,"Greater Expectations: Anthropomorphic Products Must Be Warm and Competent...Or Else", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 321-331.


Jenny Olson, Indiana University, USA
James A Mourey, DePaul University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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