Greater Expectations: Anthropomorphic Products Must Be Warm and Competent...Or Else

Consumers rely upon different sources to obtain information (e.g., weather forecasts, traffic updates) and expectations about the accuracy of that information can vary. Five studies demonstrate that anthropomorphic products, expected to be equally warm and competent, receive less support following negative performance than human and non-anthropomorphic sources.



Citation:

Jenny Olson and James A Mourey (2019) ,"Greater Expectations: Anthropomorphic Products Must Be Warm and Competent...Or Else", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 321-331.

Authors

Jenny Olson, Indiana University, USA
James A Mourey, DePaul University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption

Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management

Read More

Featured

Narrow Algorithmic Searches Perpetuate Bias

Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA

Read More

Featured

K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements

Nicolas Noack, University of Duisburg-Essen
Lynn Brinkmann, University of Duisburg-Essen
Oliver B. Büttner, University of Duisburg-Essen

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.