Attachment Theory As the Sage Illuminating the Connection Amid Loneliness and Fomo

Lonely individuals utilize social media, counterintuitively, this exacerbates loneliness and amplifies FOMO. In this SEM-PLS study of 509 lonely consumers, insecure attachments (anxiety and avoidance) explain the relationship between loneliness (social and emotional) and FOMO. Findings suggest FOMO is a consumption-related emotion leading to consumers’ retail patronage and purchase intention.


Cindy B Rippé, Brent Smith, Alan J. Dubinsky, and Prachi Gala (2019) ,"Attachment Theory As the Sage Illuminating the Connection Amid Loneliness and Fomo", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 826-827.


Cindy B Rippé, Grenoble Ecole de Management, France and University of North Georgia, USA
Brent Smith, Saint Joseph’s University
Alan J. Dubinsky, Purdue University, USA
Prachi Gala, Elon University


NA - Advances in Consumer Research Volume 47 | 2019

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