Attachment Theory As the Sage Illuminating the Connection Amid Loneliness and Fomo
Lonely individuals utilize social media, counterintuitively, this exacerbates loneliness and amplifies FOMO. In this SEM-PLS study of 509 lonely consumers, insecure attachments (anxiety and avoidance) explain the relationship between loneliness (social and emotional) and FOMO. Findings suggest FOMO is a consumption-related emotion leading to consumers’ retail patronage and purchase intention.
Citation:
Cindy B Rippé, Brent Smith, Alan J. Dubinsky, and Prachi Gala (2019) ,"Attachment Theory As the Sage Illuminating the Connection Amid Loneliness and Fomo", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 826-827.
Authors
Cindy B Rippé, Grenoble Ecole de Management, France and University of North Georgia, USA
Brent Smith, Saint Joseph’s University
Alan J. Dubinsky, Purdue University, USA
Prachi Gala, Elon University
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA
Featured
L8. Recover the Unrecoverable: How Co-Recovery Shifts Consumers ‘Attribution Following a Failed Recovery
Bo Huang, HEC Montreal, Canada
Yany Grégoire, HEC Montreal, Canada
Matthew Philp, HEC Montreal, Canada
Featured
Teaching Old Dog New Tricks… and Old Bottles New Jeans. The Role of Implicit Theories in the Evaluation of Recycled Products
Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome