The Interactive Effect Between Goal Specificity and Implemental-Deliberative Mindset on Energy-Saving

Two laboratory experiments and one field study consistently demonstrate the match effects between a specific goal and implemental mindset and between a range goal and deliberative mindset on consumers’ tendency to engage in energy-saving. A key mechanism underlying the match effects is the heightened importance of goal-relevant energy-saving information.


Xiaodong Nie and Zhiyong Yang (2019) ,"The Interactive Effect Between Goal Specificity and Implemental-Deliberative Mindset on Energy-Saving", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 786-787.


Xiaodong Nie, University of Texas at Arlington, USA
Zhiyong Yang, University of North Carolina at Greensboro, USA


NA - Advances in Consumer Research Volume 47 | 2019

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