15J the Impact of Aging on Consumers’ Reaction Toward Volume Promotions
How aging shapes consumers’ attitudes toward sales promotion? Three studies demonstrate that consumers of physically or psychologically older age exhibit less favorable attitudes toward volume promotions than younger consumers. This effect is sequentially mediated by the perception of future time limitation and perceived waste from extra product volumes.
Citation:
Jiexian Chloe Huang, Linying Sophie Fan, and Yuwei Jiang (2019) ,"15J the Impact of Aging on Consumers’ Reaction Toward Volume Promotions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 974-974.
Authors
Jiexian Chloe Huang, Hong Kong Polytechic University, China
Linying Sophie Fan, Hong Kong University of Science and Technology, China
Yuwei Jiang, Hong Kong Polytechic University, China
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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