15J the Impact of Aging on Consumers’ Reaction Toward Volume Promotions
How aging shapes consumers’ attitudes toward sales promotion? Three studies demonstrate that consumers of physically or psychologically older age exhibit less favorable attitudes toward volume promotions than younger consumers. This effect is sequentially mediated by the perception of future time limitation and perceived waste from extra product volumes.
Jiexian Chloe Huang, Linying Sophie Fan, and Yuwei Jiang (2019) ,"15J the Impact of Aging on Consumers’ Reaction Toward Volume Promotions", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 974-974.
Jiexian Chloe Huang, Hong Kong Polytechic University, China
Linying Sophie Fan, Hong Kong University of Science and Technology, China
Yuwei Jiang, Hong Kong Polytechic University, China
NA - Advances in Consumer Research Volume 47 | 2019
The Self-Bolstering Effects of Repeated Affirmations over Time
Alejandra Rodriguez, Oklahoma State University, USA
Ted Matherly, Oklahoma State University, USA
Q9. Free or Fee? Consumers’ Decision to Pay for the Premium Version of a Music Streaming Service Rather than Using its Free Version
Sebastian Danckwerts, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University
The Messy Satiation Effect: The Benefits of Eating Like a Pig
Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA