10C the Impact of Corporate Unethical Actions on Consumer Responses: the Role of Righteous Anger, Attitudes, and Political Ideology

We test psychological mechanisms underlying consumer responses toward the firm as a function of perception of corporate unethical actions. Results showed that righteous anger and attitudes mediate the relationship between perceived corporate unethical actions and consumer responses. Further, political ideology moderates the effects of transgressions on elicitation of righteous anger.



Citation:

Chunyan Xie, Richard P. Bagozzi, and Silvia Mari (2019) ,"10C the Impact of Corporate Unethical Actions on Consumer Responses: the Role of Righteous Anger, Attitudes, and Political Ideology", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 998-998.

Authors

Chunyan Xie, Western Norway University of Applied Sciences, Norway
Richard P. Bagozzi, University of Michigan, USA
Silvia Mari, University of Milano-Bicocca, Italy



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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