10G the Impact of Corporate Environmental Transgressions on Consumer Support For Non-Profits: the Role of Political Ideology and Social Disgust

We experimentally test new psychological mechanisms underlying consumer support for nonprofits as a function of perception of corporate environmental transgressions. Results showed that the moral emotion of social disgust mediates the relationship between perceived corporate environmental transgressions and consumer support. Further, political ideology moderates effects of transgressions on social disgust.



Citation:

Chunyan Xie, Richard P. Bagozzi, and Silvia Mari (2019) ,"10G the Impact of Corporate Environmental Transgressions on Consumer Support For Non-Profits: the Role of Political Ideology and Social Disgust", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 998-998.

Authors

Chunyan Xie, Western Norway University of Applied Sciences, Norway
Richard P. Bagozzi, University of Michigan, USA
Silvia Mari, University of Milano-Bicocca, Italy



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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