When Do Consumers Dispose of Possessions That Matter the Most? the Role of Inauthenticity
Inauthenticity decreases consumers’ connection to their possessions and, as a result, increases consumers’ tendency to dispose of these possessions and to purchase new products to replace the old possessions. Importantly, these effects occur for possessions that are relevant to the self-concept, i.e., possessions that matter the most to the consumers.
Citation:
(Joyce) Jingshi Liu and Amy Dalton (2019) ,"When Do Consumers Dispose of Possessions That Matter the Most? the Role of Inauthenticity", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 751-752.
Authors
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology, China
Amy Dalton, Hong Kong University of Science and Technology, China
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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