When Do Consumers Dispose of Possessions That Matter the Most? the Role of Inauthenticity
Inauthenticity decreases consumers’ connection to their possessions and, as a result, increases consumers’ tendency to dispose of these possessions and to purchase new products to replace the old possessions. Importantly, these effects occur for possessions that are relevant to the self-concept, i.e., possessions that matter the most to the consumers.
(Joyce) Jingshi Liu and Amy Dalton (2019) ,"When Do Consumers Dispose of Possessions That Matter the Most? the Role of Inauthenticity", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 751-752.
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology, China
Amy Dalton, Hong Kong University of Science and Technology, China
NA - Advances in Consumer Research Volume 47 | 2019
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