Do Consumers Expect Values to Increase Or Decrease Over Time?
We show that consumers associate quantity changes with increases—when shown one data point (e.g., this year’s profit) and asked to estimate next year’s profit, consumers expect the estimate to be higher. We report findings from six studies and contribute to the forecasting and numerical cognition literature.
Gustavo Schneider, Elise Chandon Ince, Rajesh Bagchi, and Mario Pandelaere (2019) ,"Do Consumers Expect Values to Increase Or Decrease Over Time?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 832-833.
Gustavo Schneider, University of South Carolina, USA
Elise Chandon Ince, University of South Carolina, USA
Rajesh Bagchi, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA
NA - Advances in Consumer Research Volume 47 | 2019
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