The Enjoy-Able Effect: Enjoyment Inflates Self-Evaluations of Ability

We demonstrate that consumers’ enjoyment of a task can inflate their self-evaluations of ability in the associated domain, subsequently influencing their product choice. We provide evidence that this effect arises from a lay theory about the relationship between enjoyment and ability and discuss implications for gamification and education.


Jacob Teeny, Daniel M. Zane, Anna Paley, and Robert Smith (2019) ,"The Enjoy-Able Effect: Enjoyment Inflates Self-Evaluations of Ability", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 871-872.


Jacob Teeny, Ohio State University, USA
Daniel M. Zane, University of Miami, USA
Anna Paley, Ohio State University, USA
Robert Smith, Ohio State University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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