Toward an Integrated Wisdom of Goals and Personal Resources

Goals and personal resources (e.g., time, money, energy, etc.) are fundamentally interdependent, but limited research to-date has explicitly leveraged knowledge of one to understand the other. This forum brings together experts in each field to share accumulated wisdom, foster collaboration, and map out a mutual agenda for future research.


Jordan Etkin, Sarah A. Memmi, Ravi Dhar, Ayelet Fishbach, Gavan Fitzsimons, Christopher Hsee, John Lynch, Cassie Mogilner, Nicole Mead, and Stephen A Spiller (2019) ,"Toward an Integrated Wisdom of Goals and Personal Resources", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 953-953.


Jordan Etkin, Duke University, USA
Sarah A. Memmi, Duke University, USA
Ravi Dhar, Yale University, USA
Ayelet Fishbach, University of Chicago, USA
Gavan Fitzsimons, Duke University, USA
Christopher Hsee, University of Chicago, USA
John Lynch, University of Colorado, USA
Cassie Mogilner, University of California Los Angeles, USA
Nicole Mead, University of Melbourne, Australia
Stephen A Spiller, University of California Los Angeles, USA


NA - Advances in Consumer Research Volume 47 | 2019

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