Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste

This research tests a theoretical model in which an emotional appeal (gratitude ‘for having’ vs. ‘not having') is shown to increase consumers’ awareness of food waste issues (consumer intentions, participation, and choice to receive information related to food waste issues.), depending on the associated congruent message framing (gain vs. loss).



Citation:

Joya Kemper, Gavin Northey, Felix Septianto, Patrick van Esch, Michael Barbera, and Vicki Andonopoulos (2019) ,"Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 684-685.

Authors

Joya Kemper, University of Auckland, New Zealand
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Patrick van Esch, Western Sydney University, Australia
Michael Barbera, Barbera Solutions
Vicki Andonopoulos, University of New South Wales, Australia



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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