Greater Constraints Lead to a Purchase Decision: the Impact of Power Distance Belief on Purchase Deferral Tendency

The present research demonstrated that consumers high (vs. low) in power distance belief – the extent to which people accept and endorse hierarchy – are less likely to defer purchases because they perceive greater constraints on their behavior, which increases their purchase urgency and reduces their purchase deferral tendency.



Citation:

Hyejin Lee and Ashok K Lalwani (2019) ,"Greater Constraints Lead to a Purchase Decision: the Impact of Power Distance Belief on Purchase Deferral Tendency", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 726-727.

Authors

Hyejin Lee, Indiana University, USA
Ashok K Lalwani, Indiana University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

J7. Alienation from Ourselves, Alienation from Our Products: A Carry-over Effect of Self-alienation on Self-possession Connection

(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology

Read More

Featured

P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time

Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA

Read More

Featured

R7. How and Why Life Transition Influences Brand Extension Evaluation

lei su, Hong Kong Baptist University
Alokparna (Sonia) Monga, Rutgers University, USA
Yuwei Jiang, Hong Kong Polytechic University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.