Greater Constraints Lead to a Purchase Decision: the Impact of Power Distance Belief on Purchase Deferral Tendency

The present research demonstrated that consumers high (vs. low) in power distance belief – the extent to which people accept and endorse hierarchy – are less likely to defer purchases because they perceive greater constraints on their behavior, which increases their purchase urgency and reduces their purchase deferral tendency.



Citation:

Hyejin Lee and Ashok K Lalwani (2019) ,"Greater Constraints Lead to a Purchase Decision: the Impact of Power Distance Belief on Purchase Deferral Tendency", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 726-727.

Authors

Hyejin Lee, Indiana University, USA
Ashok K Lalwani, Indiana University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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