30 Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need For Touch

Recent studies have found that consumers perceived novelty or uniqueness by experiencing disfluency due to semantic incongruence. In this study, we demonstrate that high-ANFT (Autotelic Need for Touch) consumers prefer semantic incongruent cues related to heaviness, which is not only activated physically but also visually and phonetically.



Citation:

Hiroaki Ishii, Taku Togawa, and Jaewoo Park (2019) ,"30 Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need For Touch", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 975-975.

Authors

Hiroaki Ishii, Seikei University, Japan
Taku Togawa, Chiba University of Commerce, Japan
Jaewoo Park, Musashi University, Japan



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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