12A Does Social Media Deform the Formation of Interpersonal Trust?
This empirical study examines the role of trust in the context of Social Media Influencer (SMI). Using structural equation modelling, the preliminary results indicate that SMI’s ability is a significant antecedent of the consumers’ trust in SMI, which in turn positively affects consumers’ purchase intention.
Rabea Schrage, Sebastian Danckwerts, Svenja Rademacher, and Peter Kenning (2019) ,"12A Does Social Media Deform the Formation of Interpersonal Trust?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 988-988.
Rabea Schrage, Heinrich-Heine-University, Germany
Sebastian Danckwerts, Heinrich-Heine-University, Germany
Svenja Rademacher, Heinrich-Heine-University, Germany
Peter Kenning, Heinrich-Heine-University, Germany
NA - Advances in Consumer Research Volume 47 | 2019
Spreading of Alternatives Without a Perception of Choice
Kurt P. Munz, New York University, USA
Vicki G. Morwitz, New York University, USA
Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle
Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands
M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior
Zhongqiang (Tak) Huang, University of Hong Kong
Xun (Irene) Huang, Nanyang Technological University, Singapore
Yuwei Jiang, Hong Kong Polytechic University