12H Who Is Watching Me? Consequences of Reciprocal Reviewing to the Firm
This investigation focuses on the unintended consequences when a consumer is the one being reviewed within the context of the P2P sharing economy. Drawing on social exchange theory, we propose negative reviews will elicit reactions towards the seller which spill over to the booking platform and manifest as negative WOM.
Laura Rifkin, Canan Corus, and Colleen P. Kirk (2019) ,"12H Who Is Watching Me? Consequences of Reciprocal Reviewing to the Firm", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 987-987.
Laura Rifkin, Brooklyn College, USA
Canan Corus, Pace University, USA
Colleen P. Kirk, New York Institute of Technology, USA
NA - Advances in Consumer Research Volume 47 | 2019
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