Switching Costs: How Clustering Attenuates Hedonic Decline

Should consumers cluster the same experiences together or intermix different experiences in repeated consumptions for maximal enjoyment? Contrary to the leading theory of variety, this project shows that consumers would enjoy for longer when the same experiences are clustered because they spontaneously notice more different details during the exposures.



Citation:

Jinjie Chen and Joseph P. Redden (2019) ,"Switching Costs: How Clustering Attenuates Hedonic Decline", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 508-509.

Authors

Jinjie Chen, University of Minnesota, USA
Joseph P. Redden, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature

Seth Ketron, East Carolina University
Nancy Spears, University of North Texas

Read More

Featured

The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information

Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan

Read More

Featured

P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions

Min Jung Kim, Manhattan College

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.