6J Giving Up Privacy For a Healthier Way of Living – Understanding Consumers’ Attitude Toward Behavior-Based Health Insurance Products

Behavior-based health insurance products (BBHIPs) allow insurers to process wiser consumer risk assessments. For consumers they necessitate privacy reduction but also have potential financial benefits and debiasing mechanisms inherent to improve health behavior. We tested which of these benefits can outweigh privacy concerns’ influence on attitude toward BBHIPs.

Citation:

Vita Eva Maria Zimmermann, Mirjam Zahner, Luisa Fuhrberg, and Peter Kenning (2019) ,"6J Giving Up Privacy For a Healthier Way of Living – Understanding Consumers’ Attitude Toward Behavior-Based Health Insurance Products", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1001-1001.