12E the Journey Towards 100K Followers: Psychosocial Elements That Connect Digital Influencers
This working paper aims to analyze psychosocial elements such as meanings, behaviors, and intentions that emotionally connect digital influencers to their followers. Four psychosocial elements have been identified in the literature that enable this connection to be established; these are characterized as: expertise, number of followers, storytelling and digital lifestyle.
Igor de Jesus Lobato Pompeu Gammarano and Emílio José Montero Arruda Filho (2019) ,"12E the Journey Towards 100K Followers: Psychosocial Elements That Connect Digital Influencers", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 970-970.
Igor de Jesus Lobato Pompeu Gammarano, University of Amazon - UNAMA, Brazil
Emílio José Montero Arruda Filho, University of Amazon - UNAMA, Brazil
NA - Advances in Consumer Research Volume 47 | 2019
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