The Differential Impact of Group Entitativity on Donation of Time Versus Money

In this research, we investigate the differential effects of group entitativity (e.g., unity, coherence, cohesiveness) on two types of donation (time vs. money). Across three studies, we find that presenting multiple victims high (versus low) in entitativity increases donation of time but decreases donation of money.



Citation:

Fan Liu, Xin He, and Ze Wang (2019) ,"The Differential Impact of Group Entitativity on Donation of Time Versus Money", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 750-750.

Authors

Fan Liu, Adelphi University, USA
Xin He, University of Central Florida, USA
Ze Wang, University of Central Florida, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review

Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada

Read More

Featured

K12. Use language to change people’s mind: The persuasive power of online marketing communications

Xun He, Katholieke University Leuven, Belgium
Barbara Briers, Vlerick Business School
Luk Warlop, Norwegian School of Management, Norway

Read More

Featured

Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes

Samuel B Barnett, Northwestern University, USA
Andres Campero, Massachusetts Institute of Technology, USA
Ronen Zilberman, Massachusetts Institute of Technology, USA
Chris Rose, New York University, USA
Aaron Robinson, Northwestern University, USA
Moran Cerf, Northwestern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.