The Differential Impact of Group Entitativity on Donation of Time Versus Money
In this research, we investigate the differential effects of group entitativity (e.g., unity, coherence, cohesiveness) on two types of donation (time vs. money). Across three studies, we find that presenting multiple victims high (versus low) in entitativity increases donation of time but decreases donation of money.
Citation:
Fan Liu, Xin He, and Ze Wang (2019) ,"The Differential Impact of Group Entitativity on Donation of Time Versus Money", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 750-750.
Authors
Fan Liu, Adelphi University, USA
Xin He, University of Central Florida, USA
Ze Wang, University of Central Florida, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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