8E Source Matters: the Effect of Integral Versus Incidental Pride on Consumer Self-Control

The self-conscious emotion pride can enhance and undermine consumers’ self-control by motivating them to pursue future achievement or seek reward for prior achievement, respectively. We reconcile these conflicting tendencies and propose that pride thematically-related (integral) to the domain of a focal self-control dilemma promotes self-control, whereas unrelated (incidental) pride increases indulgence.



Citation:

Julia Storch, Jing Wan, and Koert van Ittersum (2019) ,"8E Source Matters: the Effect of Integral Versus Incidental Pride on Consumer Self-Control", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 993-993.

Authors

Julia Storch, University of Groningen, The Netherlands
Jing Wan, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

I'm Scared, Want to Listen? Fear's Influence on Self-Disclosure

Anupama Mukund Bharadwaj, University of Washington, USA
Lea Dunn, University of Washington, USA
Joey Hoegg, University of British Columbia, Canada

Read More

Featured

The Impostor Syndrome from Luxury Consumption

Dafna Goor, Harvard Business School, USA
Nailya Ordabayeva, Boston College, USA
Anat Keinan, Harvard Business School, USA
Sandrine Crener, Harvard Business School, USA

Read More

Featured

Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice

Thomas Hilden, University of Geneva, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Gerald Häubl, University of Alberta, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.