The Effect of Start/End Temporal Landmarks on Consumers' Visual Attention and Judgments
This research investigated how start vs. end temporal landmarks influence people’s attentional focus and subsequent judgments. Three experiments demonstrate that by changing attentional focus through temporal landmarks, a congruity between temporal landmarks and the location of a target object increases people’s preference for that target object via fluency.
Citation:
Sheng Bi, Andrew Perkins, and David Sprott (2019) ,"The Effect of Start/End Temporal Landmarks on Consumers' Visual Attention and Judgments", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 459-460.
Authors
Sheng Bi, Washington State University, USA
Andrew Perkins, Washington State University, USA
David Sprott, Washington State University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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