The Effect of Start/End Temporal Landmarks on Consumers' Visual Attention and Judgments

This research investigated how start vs. end temporal landmarks influence people’s attentional focus and subsequent judgments. Three experiments demonstrate that by changing attentional focus through temporal landmarks, a congruity between temporal landmarks and the location of a target object increases people’s preference for that target object via fluency.



Citation:

Sheng Bi, Andrew Perkins, and David Sprott (2019) ,"The Effect of Start/End Temporal Landmarks on Consumers' Visual Attention and Judgments", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 459-460.

Authors

Sheng Bi, Washington State University, USA
Andrew Perkins, Washington State University, USA
David Sprott, Washington State University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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