Is Science Good Storytelling?

Research participants can be viewed as actors in a world created by researchers, and narratives provide a heuristic to implement and communicate research. Knowledge development and accrual benefit by efforts to enhance a reader’s immersion into the empirical world and the reader’s creation of a mental representation of the research.


David Brinberg, Miriam Brinberg, James Jaccard, Zak Keith, and Paul Herr (2019) ,"Is Science Good Storytelling?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 743-744.


David Brinberg, Virginia Tech, USA
Miriam Brinberg, Pennsylvania State University, USA
James Jaccard, New York University, USA
Zak Keith, Virginia Tech, USA
Paul Herr, Virginia Tech, USA


NA - Advances in Consumer Research Volume 47 | 2019

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