The Personalization-Privacy Paradox in Attention Economy

While consumers’ attention is fragmented by a multi-screen environment, marketers are still looking for the best way to capture attention through personalization. The present theoretical paper shows to what extent insights from attention economy are valuable to understand the attentional noose that is tightening around consumers.


Julien Cloarec (2019) ,"The Personalization-Privacy Paradox in Attention Economy", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 521-522.


Julien Cloarec, Toulouse School of Management, France


NA - Advances in Consumer Research Volume 47 | 2019

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