The Personalization-Privacy Paradox in Attention Economy

While consumers’ attention is fragmented by a multi-screen environment, marketers are still looking for the best way to capture attention through personalization. The present theoretical paper shows to what extent insights from attention economy are valuable to understand the attentional noose that is tightening around consumers.



Citation:

Julien Cloarec (2019) ,"The Personalization-Privacy Paradox in Attention Economy", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 521-522.

Authors

Julien Cloarec, Toulouse School of Management, France



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products

Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA

Read More

Featured

More than just a number: The negative effect of 100% claims

Nira Munichor, Bar-Ilan University
Liat Levontin, Technion University, Israel

Read More

Featured

F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal

Marwa Gad Mohsen, Babson College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.