The Effect of Children’S Facial Expressions on Donations in the Context of Child Sponsorship Versus One-Time Donation
This research finds that more people choose sad-faced versus happy-faced children to benefit in the one-time donation context, consistent with past research. However, in child sponsorships, people choose sad-faced as often as happy-faced children. This is because in different situations personal distress evoked from viewing needy children activates different motivations.
Hyunkyu Jang (2019) ,"The Effect of Children’S Facial Expressions on Donations in the Context of Child Sponsorship Versus One-Time Donation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 660-660.
Hyunkyu Jang, Governors State University, USA
NA - Advances in Consumer Research Volume 47 | 2019
Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness
Jeff Larson, Brigham Young University, USA
Kelly Goldsmith, Vanderbilt University, USA
BJ Allen, University of Arkansas, USA
Portals of Transformation In Consumer Experiences
Linda L Price, University of Oregon, USA
Basil Arnould Price, York University, UK
Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India
Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada