The Effect of Children’S Facial Expressions on Donations in the Context of Child Sponsorship Versus One-Time Donation
This research finds that more people choose sad-faced versus happy-faced children to benefit in the one-time donation context, consistent with past research. However, in child sponsorships, people choose sad-faced as often as happy-faced children. This is because in different situations personal distress evoked from viewing needy children activates different motivations.
Hyunkyu Jang (2019) ,"The Effect of Children’S Facial Expressions on Donations in the Context of Child Sponsorship Versus One-Time Donation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 660-660.
Hyunkyu Jang, Governors State University, USA
NA - Advances in Consumer Research Volume 47 | 2019
Narrative Transportation and Cognitive Responses: The Other Side of the Story
Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Attentional Breadth Affects In-store Exploration and Unplanned Purchasing
Mathias Clemens Streicher, University of Innsbruck, Austria
Zachary Estes, Bocconi University, Italy
Oliver B. Büttner, University of Duisburg-Essen
Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products
Berna Basar, Baruch College, USA
Sankar Sen, Baruch College, USA