13F Are Interdisciplinary Ideas Always Good? Field Insights on New Information Consumption

Using a language-processing software, we text-mined a famous repository of online talks presenting “novel” ideas. Contrary to expectations, we find that presentations featuring numerous topics within themselves generate less rather than more interest (i.e., fewer views). We identify boundary conditions wherein this negative main-effect is counteracted.


Amir Sepehri, Seyednasir Haghighibardineh, and Rod Duclos (2019) ,"13F Are Interdisciplinary Ideas Always Good? Field Insights on New Information Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 989-989.


Amir Sepehri, Western University, Canada
Seyednasir Haghighibardineh, Washington State University, USA
Rod Duclos, Western University, Canada


NA - Advances in Consumer Research Volume 47 | 2019

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