My Vegan Journey: How My New Morality Shaped My Relationship With My Family, Friends and the Market
Through interviewing 32 vegans, we investigate the transformation of people who adopt a new moralized consumption practice and its impact on social and marketplace relations. We show a three-step process of relational and practice reconfiguration. We also exemplify how moral habitus and practices are used as distinction in social life.
Aya Aboelenien and Zeynep Arsel (2019) ,"My Vegan Journey: How My New Morality Shaped My Relationship With My Family, Friends and the Market", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 421-422.
Aya Aboelenien, Concordia University, Canada
Zeynep Arsel, Concordia University, Canada
NA - Advances in Consumer Research Volume 47 | 2019
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Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg
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