My Vegan Journey: How My New Morality Shaped My Relationship With My Family, Friends and the Market

Through interviewing 32 vegans, we investigate the transformation of people who adopt a new moralized consumption practice and its impact on social and marketplace relations. We show a three-step process of relational and practice reconfiguration. We also exemplify how moral habitus and practices are used as distinction in social life.



Citation:

Aya Aboelenien and Zeynep Arsel (2019) ,"My Vegan Journey: How My New Morality Shaped My Relationship With My Family, Friends and the Market", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 421-422.

Authors

Aya Aboelenien, Concordia University, Canada
Zeynep Arsel, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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