My Vegan Journey: How My New Morality Shaped My Relationship With My Family, Friends and the Market
Through interviewing 32 vegans, we investigate the transformation of people who adopt a new moralized consumption practice and its impact on social and marketplace relations. We show a three-step process of relational and practice reconfiguration. We also exemplify how moral habitus and practices are used as distinction in social life.
Citation:
Aya Aboelenien and Zeynep Arsel (2019) ,"My Vegan Journey: How My New Morality Shaped My Relationship With My Family, Friends and the Market", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 421-422.
Authors
Aya Aboelenien, Concordia University, Canada
Zeynep Arsel, Concordia University, Canada
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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