Distrust Reduces Attitudinal Ambivalence Through Reconciliatory Elaboration

Distrust prompts consumers to activate inconsistent cognitions. The resulting dissonance prompts an effortful reconciliation process that reduces attitudinal ambivalence. The first two studies demonstrate the effect of distrust on attitudinal ambivalence. The last study replicates the main findings in the more externally valid setting of distrust of a media source.


Sophie Chaxel, Yegyu Han, DaHee Han, and Jay Russo (2019) ,"Distrust Reduces Attitudinal Ambivalence Through Reconciliatory Elaboration", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 506-507.


Sophie Chaxel, Virginia Tech, USA
Yegyu Han, Virginia Tech, USA
DaHee Han, McGill University, Canada
Jay Russo, Cornell University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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