When Robots Come to Our Rescue: Why Professional Service Robots Aren’T Inspiring and Can Demotivate Consumers’ Pro-Social Behaviors
Six studies demonstrate that consumers feel less inspired when reading about a robot carrying out a disaster relief act than reading about a human carrying out the same act because robots are perceived to lack autonomy. The low feeling of inspiration can affect consumers’ subsequent contribution in unrelated prosocial domains.
Citation:
Szu-chi Huang and Fangyuan Chen (2019) ,"When Robots Come to Our Rescue: Why Professional Service Robots Aren’T Inspiring and Can Demotivate Consumers’ Pro-Social Behaviors", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 93-98.
Authors
Szu-chi Huang, Stanford University, USA
Fangyuan Chen, Hong Kong Polytechic University, China
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
I, Me, Mine: The Effect of the Explicitness of Self-Anchoring on Consumer Evaluations
Adrienne E Foos, Mercyhurst University
Kathleen A Keeling, University of Manchester, UK
Debbie I Keeling, University of Sussex
Featured
E12. Green versus Premium Choice and Feelings of Pride
Cecilia Souto Maior, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Rafael Demczuk, Federal University of Paraná
Featured
Human or Robot? The Uncanny Valley in Consumer Robots
Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA