Diversity Delusion in Fashion Industry
Women of minorities measure their self-worth with the socially constructed ideals of beauty and carry the burden of underrepresentation in fashion. With a qualitative inquiry, this study sheds light on the fashion consumption experiences of a diverse, broad group of women and redefines the scope of fashion diversity.
Lena Cavusoglu and Deniz Atik (2019) ,"Diversity Delusion in Fashion Industry", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 489-490.
Lena Cavusoglu, Portland State University, USA
Deniz Atik, University of Texas Rio Grande Valley, USA
NA - Advances in Consumer Research Volume 47 | 2019
It’s About Trust: The Diffusion of Deviant Consumer Behavior
Peter Voyer, University of Windsor
Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
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Ying-Ching Lin, National Chengchi Uniersity, Taiwan
Angela Chang, Northeastern University, USA