Diversity Delusion in Fashion Industry

Women of minorities measure their self-worth with the socially constructed ideals of beauty and carry the burden of underrepresentation in fashion. With a qualitative inquiry, this study sheds light on the fashion consumption experiences of a diverse, broad group of women and redefines the scope of fashion diversity.



Citation:

Lena Cavusoglu and Deniz Atik (2019) ,"Diversity Delusion in Fashion Industry", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 489-490.

Authors

Lena Cavusoglu, Portland State University, USA
Deniz Atik, University of Texas Rio Grande Valley, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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