Diversity Delusion in Fashion Industry

Women of minorities measure their self-worth with the socially constructed ideals of beauty and carry the burden of underrepresentation in fashion. With a qualitative inquiry, this study sheds light on the fashion consumption experiences of a diverse, broad group of women and redefines the scope of fashion diversity.


Lena Cavusoglu and Deniz Atik (2019) ,"Diversity Delusion in Fashion Industry", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 489-490.


Lena Cavusoglu, Portland State University, USA
Deniz Atik, University of Texas Rio Grande Valley, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


It’s About Trust: The Diffusion of Deviant Consumer Behavior

Peter Voyer, University of Windsor

Read More


Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time

Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA

Read More


H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets

Ying-Ching Lin, National Chengchi Uniersity, Taiwan
Angela Chang, Northeastern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.