Conceptualizing and Mapping Parent-Child Interactions in the Intra-Family Decision-Making Process

This study explores the nature of the interaction process that occurs between parents and their children in the context of family decision- making. An interpretive analysis of findings collected from fifteen in-depth interviews helped in developing a more in-depth understanding of the nature of this interaction process.


Irene Shaker and Margaret Kathleen Hogg (2019) ,"Conceptualizing and Mapping Parent-Child Interactions in the Intra-Family Decision-Making Process", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 418-420.


Irene Shaker, Misr International University, Egypt
Margaret Kathleen Hogg, Lancaster University, UK


NA - Advances in Consumer Research Volume 47 | 2019

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