Fighting Planned Obsolescence Practices and Excessive Consumption: the Positive Effect of Pre-Purchase Product Reparability Communication on Consumers’ Attitude
This research examines the influence of pre-purchase product reparability communication on consumers’ attitude. Results from three between-subjects experiments show a positive influence of product reparability communication on attitude through consumers’ perception of the firm’s social responsibility and their perceived durability of the product. Product perceived reliability moderate these effects.
Citation:
Pauline Munten and Joëlle Vanhamme (2019) ,"Fighting Planned Obsolescence Practices and Excessive Consumption: the Positive Effect of Pre-Purchase Product Reparability Communication on Consumers’ Attitude", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 776-777.
Authors
Pauline Munten, Université catholique de Louvain, Belgium
Joëlle Vanhamme, EDHEC Business School, France
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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