17A Discounting Just As Much: Abundance Leads to Myopic Intertemporal Choices
Existing literature suggests scarcity impairs consumers’ cognitive and decision-making performance and abundance restores normal functioning. Present empirical work challenges this second assumption and shows abundance mindsets lead to unwarranted temporal discounting. The author argues this divergent finding can be explained by inadequate conceptualizations and operationalizations of abundance in the past.
Gergely Nyilasy (2019) ,"17A Discounting Just As Much: Abundance Leads to Myopic Intertemporal Choices", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 985-985.
Gergely Nyilasy, University of Melbourne, Australia
NA - Advances in Consumer Research Volume 47 | 2019
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