17A Discounting Just As Much: Abundance Leads to Myopic Intertemporal Choices

Existing literature suggests scarcity impairs consumers’ cognitive and decision-making performance and abundance restores normal functioning. Present empirical work challenges this second assumption and shows abundance mindsets lead to unwarranted temporal discounting. The author argues this divergent finding can be explained by inadequate conceptualizations and operationalizations of abundance in the past.


Gergely Nyilasy (2019) ,"17A Discounting Just As Much: Abundance Leads to Myopic Intertemporal Choices", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 985-985.


Gergely Nyilasy, University of Melbourne, Australia


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements

In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA

Read More


Increasing Tax Salience Alters Investment Behavior

Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming

Read More


People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making

Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.