1L the Impact of Ad Depth of Field Matching Product Categories on Product Evaluation
The so-called depth of field refers to the depth of field and shallow depth of field in the photographic space, according to the clearly identifiable imaging distance. Our research from the visual advertising perspective, through different depth of field advertising presentation types can also affect the audience's emotional (cognitive) decision-making.
Lu Meng (2019) ,"1L the Impact of Ad Depth of Field Matching Product Categories on Product Evaluation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 983-983.
Lu Meng, Renmin University of China
NA - Advances in Consumer Research Volume 47 | 2019
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough
Gossip: How The Relationship With the Source Shapes the Retransmission of Personal Content
Gaia Giambastiani, Bocconi University, Italy
Andrea Ordanini, Bocconi University, Italy
Joseph Nunes, University of Southern California, USA
Secret Consumption in Close Relationships
Kelley Gullo, Duke University, USA
Danielle J Brick, University of New Hampshire
Gavan Fitzsimons, Duke University, USA