1L the Impact of Ad Depth of Field Matching Product Categories on Product Evaluation
The so-called depth of field refers to the depth of field and shallow depth of field in the photographic space, according to the clearly identifiable imaging distance. Our research from the visual advertising perspective, through different depth of field advertising presentation types can also affect the audience's emotional (cognitive) decision-making.
Lu Meng (2019) ,"1L the Impact of Ad Depth of Field Matching Product Categories on Product Evaluation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 983-983.
Lu Meng, Renmin University of China
NA - Advances in Consumer Research Volume 47 | 2019
The Role of Expectations About Changes in Wealth in Discounting Decisions
Abigail Sussman, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Shweta Desiraju, University of Chicago, USA
Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions
Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis
Consumer Perceptions of Environmental ‘Win-Wins’
Tamar Makov, Yale University, USA
George Newman, Yale University, USA