1L the Impact of Ad Depth of Field Matching Product Categories on Product Evaluation

The so-called depth of field refers to the depth of field and shallow depth of field in the photographic space, according to the clearly identifiable imaging distance. Our research from the visual advertising perspective, through different depth of field advertising presentation types can also affect the audience's emotional (cognitive) decision-making.


Lu Meng (2019) ,"1L the Impact of Ad Depth of Field Matching Product Categories on Product Evaluation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 983-983.


Lu Meng, Renmin University of China


NA - Advances in Consumer Research Volume 47 | 2019

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