17G Can’T Wait to Sell? Fear of Missing Out (Fomo) and the Reversal of Endowment Effect (Roe)
Across three experiments, we found that individuals who experienced higher state FOMO were more likely to exhibit ROE. With the mediating effect of perceived gain/loss of selling or upgrading controlled for, psychological ownership/disownership of the current possession robustly mediated the relationship between state FOMO and ROE.
Maria Ng and Dejun Tony Kong (2019) ,"17G Can’T Wait to Sell? Fear of Missing Out (Fomo) and the Reversal of Endowment Effect (Roe)", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 984-984.
Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
NA - Advances in Consumer Research Volume 47 | 2019
The Effects of Glossy Versus Matte Imagery on Consumers’ Decision Making
Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore
R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth
Eunyoung Jang, Oklahoma State University, USA
Zachary Arens, Oklahoma State University, USA
Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions
Bianca Grohmann, Concordia University, Canada
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada