17G Can’T Wait to Sell? Fear of Missing Out (Fomo) and the Reversal of Endowment Effect (Roe)

Across three experiments, we found that individuals who experienced higher state FOMO were more likely to exhibit ROE. With the mediating effect of perceived gain/loss of selling or upgrading controlled for, psychological ownership/disownership of the current possession robustly mediated the relationship between state FOMO and ROE.



Citation:

Maria Ng and Dejun Tony Kong (2019) ,"17G Can’T Wait to Sell? Fear of Missing Out (Fomo) and the Reversal of Endowment Effect (Roe)", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 984-984.

Authors

Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

F10. Food Waste: On the Normalization of Structural Violence

Andreas Plank, Privatuniversität Schloss Seeburg

Read More

Featured

Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous

Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel

Read More

Featured

Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding

Danit Ein-Gar, Tel Aviv University, Israel

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.