17G Can’T Wait to Sell? Fear of Missing Out (Fomo) and the Reversal of Endowment Effect (Roe)

Across three experiments, we found that individuals who experienced higher state FOMO were more likely to exhibit ROE. With the mediating effect of perceived gain/loss of selling or upgrading controlled for, psychological ownership/disownership of the current possession robustly mediated the relationship between state FOMO and ROE.


Maria Ng and Dejun Tony Kong (2019) ,"17G Can’T Wait to Sell? Fear of Missing Out (Fomo) and the Reversal of Endowment Effect (Roe)", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 984-984.


Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA


NA - Advances in Consumer Research Volume 47 | 2019

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