8L the Effect of Product Conspicuousness and Social Risk on Negative Emotions: the Ethical Dilemma of Consuming Counterfeits

The growth of counterfeiting has several moral and ethical implications for individuals and society. This article explores the negative emotions consequent to the decision of consuming counterfeits. In particular, we address that product conspicuousness and the perception of social risk induce consumer's shame for deciding consuming counterfeit products.



Citation:

Delane Botelho, Camila Zancanella, and Ramona De Luca (2019) ,"8L the Effect of Product Conspicuousness and Social Risk on Negative Emotions: the Ethical Dilemma of Consuming Counterfeits", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 981-981.

Authors

Delane Botelho, EAESP-FGV, Brazil
Camila Zancanella, EAESP-FGV, Brazil
Ramona De Luca, EAESP-FGV, Brazil



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Handshaking Promotes Deal-Making By Signaling Cooperative Intent

Juliana Schroeder, University of California Berkeley, USA
Jane Risen, University of Chicago, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases

Stephanie Tully, University of Southern California, USA
Amar Cheema, University of Virginia, USA
On Amir, University of California San Diego, USA
Davide Proserpio, University of Southern California, USA

Read More

Featured

Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents

Sandra Praxmarer-Carus, Universität der Bundeswehr München
Stefan Wolkenstoerfer, Universität der Bundeswehr München

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.