8L the Effect of Product Conspicuousness and Social Risk on Negative Emotions: the Ethical Dilemma of Consuming Counterfeits

The growth of counterfeiting has several moral and ethical implications for individuals and society. This article explores the negative emotions consequent to the decision of consuming counterfeits. In particular, we address that product conspicuousness and the perception of social risk induce consumer's shame for deciding consuming counterfeit products.



Citation:

Delane Botelho, Camila Zancanella, and Ramona De Luca (2019) ,"8L the Effect of Product Conspicuousness and Social Risk on Negative Emotions: the Ethical Dilemma of Consuming Counterfeits", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 981-981.

Authors

Delane Botelho, EAESP-FGV, Brazil
Camila Zancanella, EAESP-FGV, Brazil
Ramona De Luca, EAESP-FGV, Brazil



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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