3D More Than Meets the Eye: Visual Boundaries and Variety-Seeking Behavior
Many online retailers use seemingly innocuous visual boundaries when presenting product information. The authors argue that, beyond their aesthetic role, visual boundaries can strengthen or weaken variety-seeking behavior but the impact depends on consumer cognitive load. In addition, information richness serves as a moderator of the proposed visual boundary effect.
Na Wen (2019) ,"3D More Than Meets the Eye: Visual Boundaries and Variety-Seeking Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 997-997.
Na Wen, California State University Northridge, USA
NA - Advances in Consumer Research Volume 47 | 2019
L13. The Recipient Effect on Consumers’ Preference for Products Displayed in Different Horizontal Locations
Sheng Bi, Washington State University, USA
Nik Nikolov, Washington State University, USA
Julio Sevilla, University of Georgia, USA
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France