So Cute! Consumers' Visual Engagement With Cuteness: the Moderating Effects of Perceptions of Required Care and Caregiving Goals
This research challenges the conventional wisdom that the incorporation of cute beings in product messaging increases general appeal and enhances consumers’ product engagement. We show how framing messages (babies are robust or fragile) interact with parenting motivations to change consumers’ engagement with babies, and subsequent engagement with baby-related products.
Oriana Rachel Aragón (2019) ,"So Cute! Consumers' Visual Engagement With Cuteness: the Moderating Effects of Perceptions of Required Care and Caregiving Goals", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 440-441.
Oriana Rachel Aragón, Clemson University, USA
NA - Advances in Consumer Research Volume 47 | 2019
The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy
Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA
Consuming Commodified Selves – Accelerated Identity Co-Construction Dynamics Through Fashion Performances on Instagram
Jonathan David Schöps, University of Innsbruck, Austria
The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study
Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France