9B I’M Touched By Your (Disgusting) Words: How Haptic Vocabulary Helps Overcome the Negative Effect of Disgust on Prosocial Behavior
Through two studies, we show that disgust reduces the willingness to donate for charities focussing on topics such as homeless people and food waste. However, the negative impact of disgust can be reduced by using haptic vocabulary, limiting the negative effect of disgust on trust.
Citation:
Olivia Petit, Johannes Kraak, and Renaud Lunardo (2019) ,"9B I’M Touched By Your (Disgusting) Words: How Haptic Vocabulary Helps Overcome the Negative Effect of Disgust on Prosocial Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 897-897.
Authors
Olivia Petit, Kedge Business School, France
Johannes Kraak, Toulouse Business School
Renaud Lunardo, Kedge Business School, France
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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