The Short and Long-Term Effects of Ambient Scent in Olfactory-Rich Servicescapes: a Longitudinal Perspective

This research examines both short- and long-term effects of nonconsciously processed ambient scent in an olfactory-rich servicescape. The first field experiment demonstrates ambient scent’s positive short-term effects on consumers’ service perceptions. A second, longitudinal, field study highlights positive long-term effects and demonstrates the persistence of effects after scent discontinuation.


Anna L. Girard, Marcel Lichters, Marko Sarstedt, and Dipayan Biswas (2019) ,"The Short and Long-Term Effects of Ambient Scent in Olfactory-Rich Servicescapes: a Longitudinal Perspective", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 583-584.


Anna L. Girard, Ludwig-Maximilians-University of Munich, Germany
Marcel Lichters, Otto-von-Guericke-University Magdeburg
Marko Sarstedt, Otto.von-Guericke-University Magdeburg
Dipayan Biswas, University of South Florida, USA


NA - Advances in Consumer Research Volume 47 | 2019

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