13E Ownership Feelings Towards Hedonic Digital Services? Investigating Psychological Ownership in Video Streaming Consumption

This research work investigates consumers’ feelings of ownership towards video streaming services. Grounded in the theory of psychological ownership, preliminary results show that investment of self and control of the object are positively related to psychological ownership towards the service, which in turn positively influences consumers’ service loyalty.



Citation:

Sebastian Danckwerts, Maximilian Hartmann, and Peter Kenning (2019) ,"13E Ownership Feelings Towards Hedonic Digital Services? Investigating Psychological Ownership in Video Streaming Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 964-964.

Authors

Sebastian Danckwerts, Heinrich-Heine-University, Germany
Maximilian Hartmann, Heinrich-Heine-University Düsseldorf, Germany
Peter Kenning, Heinrich-Heine-University, Germany



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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