18D Sweeten Your (Shopping) Day! – How Glucose Affects the Acceptance of Dynamically Priced Products and Goods

This research work examines whether glucose intake can influence the consumers’ acceptance of dynamically priced products and goods, by indirectly increasing the level of serotonin. Preliminary results provide evidence that the augmentation in the level of serotonin affects the consumers’ reaction to dynamically priced commodities, influencing psychological and social factors.


Caspar Krampe, Lasse Meißner, Nadine Gier, and Peter Kenning (2019) ,"18D Sweeten Your (Shopping) Day! – How Glucose Affects the Acceptance of Dynamically Priced Products and Goods", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 979-979.


Caspar Krampe, Heinrich-Heine-University, Germany
Lasse Meißner, Heinrich-Heine-University, Germany
Nadine Gier, Heinrich-Heine-University, Germany
Peter Kenning, Heinrich-Heine-University, Germany


NA - Advances in Consumer Research Volume 47 | 2019

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